Other Presentation Resources

Marketing tools for recruitment include manuals,
books,workbooks, posters, print materials,
videotapes, CD-ROMs, and links to Web sites.

Anatomy of Health Careers (CD-ROM)
Audience: Students/Guidance Counselors/Parents
Interactive CD-ROM featuring 64 health careers. A wonderful starting point to use when exploring health careers. The CD is divided into 15 "user-friendly" sections. Each career section contains the following: An informative video interview with a professional in each of the occupations; typical places of employment; entry-level or average starting salary information; requirements to enter the career (including high school preparation); special education or details about obtaining a license, certification, or registration; a brief description of the career and a list of specialties, when applicable; extensive financial aid information; professional organizations to contact for further information; and, "hot links" to Web sites.
Price: $199
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Bulletin Board Idea Book
Audience: Educators
110 Bulletin Board Ideas for Health Careers Classes
Section One: Career Areas: 15
Section Two: 62 individual health careers
Section Three: Motivational
Section Four: Seasonal - Allows you to go through all 12 months of the year adding seasonal excitement to health careers.
Price: $80
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

The "Day in the Life of a Nurse" Shadow Program
Message: Nursing is a dynamic, diverse, and rewarding career.
Audience: High school students (juniors and seniors) indicating an interest in nursing or a related health career.
A full day of observational experience, provided with one-on-one contact with a practicing RN. Since 1990, 4,000 Indiana students have participated in the Day in the Life of a Nurse Shadow Program. Fifty-seven percent of those responding enrolled/applied to schools of nursing, and 29 percent stated an interest in other health careers.
Contact: Barbara Mitchell
Nursing 2000
9302 N. Meridian Street, Suite 365
Indianapolis, IN 46260
317-574-1325
www.nursing2000inc.org

Discover Nursing
Audience: High school students (juniors and seniors) indicating an interest in nursing or a related health career.
Discover Nursing (brochures, posters, recruitment video with nursing commercials) Part of Johnson & Johnson's "Campaign for Nursing's Future." Call 1-888-981-9111 (8 a.m.-4 p.m. EST) to request a complimentary packet of materials.
Or, write to: Johnson & Johnson Health Care Systems, Inc.
Attn. Nursing Campaign
425 Hoes Lane
Piscataway, NJ 98855
www.discovernursing.com

Exploring Faces of Opportunities (manual, video)
Audience: Educators - High School
Twenty-five-day curriculum resource designed to provide high school teachers with current information on the most challenging, high-demand careers in health care. Includes: 25 lesson plans with goals and objectives, innovative worksheets, colored transparencies for every lesson, comprehensive end-of-unit test, complemented by four 22-25-minute Fast Forward to Your Future health career videos.
Price: $200
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Exploring Faces of Opportunities (posters)
Audience: High School Students
Four 12" x 18" posters illustrate important aspects of a health career.
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Faces of Opportunity (video)
Audience: Middle School Students
A 21-minute video narrated by a young man. Uses humor to get the attention of a young audience.
Price: $160
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Fast Forward to Your Future (four videos)
Audience: Young People
A series of four videos, between 22 and 25 minutes each, featuring 64 different health careers. A young woman and man narrate each video and interview health care workers about the job featured on the video.
Price: $375
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Health Career Discovery (manual, video)
Audience: Educators - Middle School
Ten-day curriculum resource designed to provide middle school teachers with current information on the most challenging, high-demand careers in health. Includes: 10 lesson plans with goals and objectives, colored transparencies for every lesson, lecture materials for each lesson, unique learning experiences (charts/games), eye-catching bulletin board ideas, 21-minute Faces of Opportunity health career video.
Price: $120; manual and 21-minute video, $225.
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Health Careers Fun Pad
Audience: Elementary Students, Patients, or those visiting family members
20 pages of fun, focusing on 20 different careers in health care
Price: $100/50 fun pads, plus shipping at $15 per set, $20 for 2 sets, $25 for 3 sets, and $30 for 4 sets
Contact: Pam Reynolds
SW Georgia AHEC
P.O. Box 528
Albany, GA 31702
229-439-7185
www.sowega-ahec.org

Health Careers Recruitment Video/Brochure/Poster
and 30-second PSA
Audience: Educators; Young Adults aged 13-26
Six-minute video and 30-second public service announcement (PSA) to recruit students into a health care career. Tape, brochure, and PSA can be customized. These campaign materials have been designed to work together or independently. All present broad-based, general information on health care. New. Well done!
http://www.trmurphy.com/healthcareers.htm
Prices: Brochures start at $395/500 (additional cost to customize).
Posters are $2 each.
Videos are $6 each (additional cost to customize).
Order online. http://www.trmurphy.com/orderform.htm
Developed by Todd Robert Murphy Advertising & Public Relations Inc. http://www.trmurphy.com,
414-278-0999.
Contact: Mary Kay Grasnick
VP/Communications
Wisconsin Health & Hospital Association
5721 Odana Road
Madison, WI 53719-1289

Health Resource Partners (Web-based model)
Connecting the healthcare community
Audience: Educators
A source for health care career information, Health Resources Partners (HRP) evolved from the Kansas City Colleagues in Caring (CIC) project, funded by the Robert Wood Johnson Foundation. HRP is comprised of two Web sites, www.healthresource.org and www.healthcareworks.org, which give immediate access to career planning, educational opportunities, and job opportunities. HRP also has developed print ads (testimonials from health care workers), posters, brochures, a resource and video lending library, workforce assessment surveys, faculty assessment surveys, and career assessment. HRP organizes and hosts career expos/job fairs and an annual counselors breakfast. Plans are to add virtual classrooms via the Web site.
Contact: Diane Daldrup
Executive Director
10401 Holmes, Suite 280
Kansas City, MO 74131-3406
816-941-0544; Fax: 816-941-0818
E-Mail: ddaldrup@healthresource.org
www.healthresource.org

Kids Into Health Careers
Bureau of Health Professions (BHPr)
Health Resources and Services Administration,
U.S. Department of Health and Human Services.
Includes visual aids, talking points, and sample presentations prepared for the targeted groups. The aim is the same for each group - to impress upon educators (school counselors, teachers, administrators), students in grades 6-12 and K-5, and their families that health care jobs are available and attainable. The four-fold message of this site is: There are job opportunities in the health care field; qualifying for them is an achievable and rewarding goal; financial aid is available; and, health care work fills a critical need in many medically underserved communities where primarily minority and disadvantaged people are not getting the health care they need.
http://www.bhpr.hrsa.gov/kidscareers

Nurses (5 videos in set)
Audience: All ages
Discovery Health presents Nurses, a behind-the-scenes look at nurses today - featuring nurses in action from the Johns Hopkins Hospital. Whether responding to save a patient in sudden respiratory arrest, counseling those just diagnosed with cancer, or running a neighborhood medical center for young women, Nurses features inspiring real-life stories from Hopkins. There are five episodes included in this series, featuring nurses in pediatrics, critical care, obstetrics and neonatal intensive care, cancer counseling, and psychiatrics. The videos are each an hour long and can be purchased from the Discovery Health Web site or by calling 1-800-889-9950.
Price: $23.95 for the 5-series set.
http://health.discovery.com/stories/nurses/nurses.html

Nurses Care for People (activity booklet)
Audience: Elementary School Children
Price: 1-100 copies: $1.50 each
100-249 copies: $1.25 each
250-399 copies: $1.00 each
400 copies (one case): $400.00
Nurse's Helper Certificates (also from Michigan League for Nursing)
Price: 1-99 copies: $0.20 each plus $1.50 shipping /handling
100+ copies: $18.00 per 100 plus $3.00 shipping/handling
Contact: Michigan League for Nursing
Michigan Nursing Career Center
33150 Schoolcraft Rd., Suite 201
Livonia, Michigan 48150-1646
734-427-1900
http://www.oeonline.com/mln/

Nurses for a Healthier Tomorrow (ad campaign)
Audience: Youth
A coalition of 24 nursing organizations developed this national advertising and public relations campaign to change the existing image of nursing and increase the attractiveness of the profession to young people. A series of seven print ads and a public service announcement send the message that nursing is a career for everyone in which professionalism, teamwork, and leadership are key. For more information, visit www.nursesource.org. To request a copy of the ads, contact Sonja Popp-Stahly at Hetrick Communications, at sonja@hetcom.com . There is also a 30-second television PSA.
Price: A complete kit costs $100 and includes a letter to TV public service directors, a color storyboard of the PSA, and a broadcast-quality copy of the PSA, with Sigma tracking. For $150 an organization's logo can be placed at the end of the spot. Individuals also can obtain a VHS version of the PSA kit for $25. To purchase the PSA, log on to http://www.tvaccessreports.com/nurses/index.html.
Contact: Kathy Bennison
Sigma Theta Tau Honor Society of Nursing
317-634-8171; Fax: 888-634-7575
E-Mail: benison@stti.iupui.edu
www.nursesource.org

Nursing Is Amazing (poster)
Price: $10 each
Contact: Barbara Mitchell
Nursing 2000
9302 N. Meridian Street, Suite 365
Indianapolis, IN 46260
317-574-1325
www.nursing2000inc.org

Nursing Opportunities Unlimited (brochure)
Audience: Young People
Price of brochures: $240/500; $368/1000; $489/1500
Contact: Deb Saline
VP/Communications and Marketing
HAP: The Hospital & Healthsystem Association of Pennsylvania www.hap2000.org
4750 Lindle Road
Harrisburg, PA 17105-8600
717-564-9200; Fax: 717-561-5334
E-Mail: dsaline@haponline.org

Nursing: The Power to Make a Difference (campaign)
Audience: Adolescents, with a focus on minorities and their parents
Developed by the North Carolina Center for Nursing, this campaign can be applied to Maryland and customized. Products include a coloring sheet for K-3rd graders; an Explorer Patch program for Girl Scouts, Boy Scouts, and Career Explorers; a 12-minute video; a nursing brochure and informational packet; posters for elementary, middle, and high schools; Best Practices in Nursing programs; an Internet Web site; The Power of Nursing book for grade 4-6; a full-page Careers in Nursing ad for newspapers; and, "The Power of Talking to Kids About Nursing" ambassador cards and flyer (for nurses and nurse aides). Some of the recruitment tools are available in Spanish.
Price: Most of the recruitment tools can be downloaded from the North Carolina Center for Nursing Web site free of charge. However, a variety of posters and a video can be purchased separately by utilizing an online order form. Posters range from $2.50/10-pack unit to $75/500-pack unit. The video is $50 outside of North Carolina.
Contact: Dennis Sherrod, EdD, RN
Associate Director: Recruitment and Retention Programs
North Carolina Center for Nursing
222 North Person Street
Raleigh, NC 27601
919-715-3523; Fax: 919-715-3528
www.nurseNC.org

Nursing: The Power to Make a Difference (PSA)
Thirty-second spot aimed at getting young people interested in a career in nursing. Spot can be customized with logo at end. Used by the North Carolina Center for Nursing.
Audience: Young People
Contact: Gloria Wright
Local Sales Assistant
WRAZ-TV, Inc.- Fox 50
P.O. Box 30050
Durham, NC 27702
919-595-5157; Fax: 919-595-5158
E-Mail: gwright@fox50.com

Nursing…The Ultimate Adventure (video and brochure)
Audience: Young People
Fast-paced 10-minute video stars teenagers who have made the decision to enter nursing. The testimonials reflect the core values of the profession as the reasons for going into nursing. The video does not address the different choice of undergraduate nursing education programs. These and other details are included in a brochure that accompanies the video and is on this Web site for the National Student Nurses' Association (NSNA).
Price: $275 (plus $15 shipping). Each video comes with 100 brochures. Additional brochures can be purchased for $25/100; $175/1,000.
Contact: National Student Nurses' Association
555 West 57th Street, Suite 1327
New York, NY 10019
212-581-2211
www.nsna.org

Nursing: There Is No End to the Possibilities (brochures)
Price: $0.15 each
Consult Web site for order form.
Contact: Michigan League for Nursing
Michigan Nursing Career Center
33150 Schoolcraft Road, Suite 201
Livonia, MI 48150-1646
734-427-1900
www.oeonline.com/mln

Nursing: There Is No End to the Possibilities (video)
Price: $50.00 plus $5.00 S&H Consult Web site for order form.
Contact: Michigan League for Nursing
Michigan Nursing Career Center
33150 Schoolcraft Road, Suite 201
Livonia, MI 48150-1646
734-427-1900
www.oeonline.com/mln

Nursing Today and Beyond 2000 (video)
Audience: High School Students
Price: $50
Contact: Barbara Mitchell
Nursing 2000
9302 N. Meridian Street, Suite 365
Indianapolis, IN 46260
317-574-1325
www.nursing2000inc.org

Think College Early (Web site)
Audience: Middle School
http://www.ed.gov/thinkcollege/early/tce_home.htm

Today's Nurse Recruitment Materials (video, brochures, bookmarks for students, card for nurses with talking points)
Audience: Middle and High School Students
This fast-paced 8-minute video is designed to present the many favorable aspects of the nursing profession to young people who are beginning to consider career options. Filmed in various academic and clinical locations, an attempt was made to capture the broad scope of practice options and career opportunities available to nurses. Much of this information is conveyed by practicing nurses who were filmed in their actual work environment. An attempt was made to impart valuable truths about the advantages of a career in nursing with respect to job security, scheduling flexibility, lifelong learning opportunities, and especially the personal fulfillment experienced in providing care to others. Brochures can be used separately, or in conjunction with the video.
Price (video): $25 in Maryland; $50 out of state
Price (brochures): $60/100, $240/500, $368/1000, $489/1500 (can be customized for an additional cost)
Price (bookmarks): $25/50, $40/100
Price (talking-point cards for nurses): TBD
Contact: Maryland Colleagues in Caring
849 International Drive, Suite 255
Linthicum, MD 21090
410-859-3000
E-Mail: marylandnursesassociation@erols.com

"You Can Be a Nurse Too!" (coloring book)
Audience: Elementary School Children
Price: $249/100; $337.50/250; $485/500
Contact: Deb Saline
VP/Communications and Marketing
HAP: The Hospital & Healthsystem Association of Pennsylvania
4750 Lindle Road
Harrisburg, PA 17105-8600
717-564-9200; fax: 717-561-5334
E-Mail: dsaline@haponline.org
www.hap2000.org

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